Ever Wonder How a Color of the Year Is Selected? Experts Spill the Secrets
Heres what goes into one of the years biggest trend declarationsand what it means for you. So, how exactly do brands arrive at the perfect shade to define the year ahead? What Exactly Is the ‘Color of the Year’? Credit:Annie Schlechter Its a cultural moment for us to spark conversation around color, says Kim. Sue Kim, Valspar Director of Color Marketing Its truly a perfect harmony of art and science....