But what will we be washing this down with?
Experiential Beverage Events Abound
Imagine attending a concert with cocktail or spirit-free drink paprings for every album.
(How fun would this be forTaylor Swifts The Eras Tour?!)
Credit:Carson Downing
Pairing with concerts or soundscapes sounds really cool to me!
This retro renaissance shows no signs of slowing.
But come 2025, well be putting a twist on the traditional.
Credit:Jake Sternquist
Take the Fraise Sauvage, a sparkling sip made with gin, strawberries, Tahitian vanilla, and Prosecco.
We imagine this trend will expand beyond the cocktail space, too.
Think: Shirley Temple spiff-ups, Arnold Palmer-inspired options, and the reintroduction ofpreviously-retired sodas.
Credit:Carson Downing
In case you missed it, this involves customizing sodas with all sorts of add-ins.
and the co-founder of creative agency Carbonate.
We expect to see shops and bars featuring dirty sodas soon.
), but theyre also an inclusive option for anyone who prefersnon-alcoholic drinks.
It sounds like we were ahead of the trend by selecting theAmalfi Dietas our 2024 cocktail of fall!
So its no surprise that savory, nuttymisois making its way into coffee and mixed drinks, he adds.
Google searches for miso coffee jumped 101% from December 2023 to December 2024.
Miso has been popular in desserts for at least a decade, Freeman notes.
(We cant stop making theseBurnt Miso Brown Butter Dark Chocolate Chip Cookiesby our friend Justine Doiron!)
And now, inventive drink creators are adding a scoop to beverages.
We’ve seen examples of a caramel gochujang latte and a shoyu butterscotch latte.
Both, like the miso latte, offset the savory with the sweet.
One of the categories thats ripe for expansion?
Sparkling tea; a stellar alternative to sparkling wine.
Sparkling tea is favorite for those looking for N/A wine swaps.
Tea has the complex aromatics and bitter tannins of wine, but without the alcohol.
Its a fantastic option for those looking for a non-alcoholic festive and refreshing celebratory sipper.
Plus, the bubble factor helps mask the texture that may be lacking due to the absence of alcohol.
Banana Cocktails Become Even More Appealing
Step aside, overly-sweet and ultra-fruity banana daiquiris and rum runners.
The new generation of banana bevvies are spirit-forward and thoughtful, Freeman confirms.
From November to December 2024, stateside Google searches for banana cocktails rose 33%.
Were already seeing this trend begin to ignite from coast to coast.
Ready for a taste?
