Heres what goes into one of the years biggest trend declarationsand what it means for you.
So, how exactly do brands arrive at the perfect shade to define the year ahead?
What Exactly Is the ‘Color of the Year’?
Credit:Annie Schlechter
Its a cultural moment for us to spark conversation around color, says Kim.
Sue Kim, Valspar Director of Color Marketing
Its truly a perfect harmony of art and science.
But the impact of COTY selections extends beyond identifying trends.
Credit:Jacob Fox
Jacob Fox
How Is a Color of the Year Chosen?
They also agree that research and analysis are vital to selections.
The Color of the Year is not a spontaneous, overnight decision, says Kim.
Trend Research
Among the prominent factors are significant trends within and across multiple sectors.
Of course, its also crucial to look close to home at emerging and long-standing design and decorating preferences.
Wallcoveringseither define or anchor a space because of the scale of the installment.
How Far Out Are Colors of the Year Forecasted?
The research, analysis, and evaluation are ongoing until the color is selected.
We are continually observing how design aesthetics evolve and how color is responding to this evolution, says Banbury.
While the COTY is certainly trendy, its not a fleeting shade.
Its truly a perfect harmony of art and science, says Kim.
