The most influential color of the 2010s has a long history in the spotlight.
Learn more about the rise of millennial pink and why its influence continues today.
It particularly appealed to a generation of young people unconcerned with adhering to the norms established by their parents.
Credit: Marty Baldwin
“It fits in anywhere, allowing it to be everywhere,” Wadden says.
Millennial pink democratized the color, repackaging it in non-gender-specific form.
Pink’s ties to femininity are relatively new.
Credit: Josh Grubbs
“The generally accepted rule is pink for the boys, and blue for the girls.
After World War II, the pendulum swung in the opposite direction.
From now on, girls, think pink!”
Credit: Annie Schlechter
As progress blurred the lines that historically separated gendered products, millennial pink emerged to bridge the gap.
Credit: John Bessler
Credit:David Land
