This one is insulated (dont worry, theyre restocking).

Its about the size of a lunch box, and this time, it’s insulated.

According to anInstagram videoposted by @traderjoesobsessed, They fit maybe 8 cans of soda/seltzer.

pink and blue trader joe’s cooler bags on pink background

Credit:Trader Joe’s; Design: Better Homes & Gardens

The bag is available in two colorspink and blue.

you could already find TikToks of peopleshowing theirs off.

This launch comes just a few months after the grocer introduced a 13-inch-long and 6-inch-wideMini Canvas Tote Bag.

These mini bags appear to be quickly turning into more than just a trend.

Tiny bags arent particularly newyou may rememberLizzos famous tiny bag from 2020but these are different.

The mentality surrounding these products is reminding people of other cultural crazes, like the Stanley Cup.

But other Reddit users simply think the bags do a job they need.

I use it as an actual purse and its literally perfect for what I need lol, one said.

“Its perfect for that and makes it easier for him to have his own bag.

It would also be a nice little tote just for basic necessities.

I only bought one.

I dont see the craze and need to buy a billion of them.”

Its no surprise that Trader Joes would want to offer another bag after the viral success of the first.